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Higgs & Johnson is proud to launch a refresh of its brand with the unveiling of a new logo for the Firm and its affiliates, H&J Corporate Services Ltd. and H&J Fiduciary Services Ltd. Lauded as one of the leading law firms in The Bahamas, the rebrand reflects Higgs & Johnson’s commitment to being a world-class offshore provider of legal and professional services which is recognised globally for excellence and integrity.

In its 72 years of existence, the Firm has grown alongside the needs of its clients from a single office to a leading corporate and commercial law firm, and in this time the logo has changed in tandem with this growth. The evolution of the Firm’s brand identity throughout its history highlights that Higgs & Johnson is as at the center of a connected and ever-changing world. While the colours incorporated in the logo maintain ties with the Firm’s past, the new logo features a bold design that symbolizes both the Firm’s present and future.

Co-Managing Partner, Surinder Deal noted, ‘We have created a brand identity that reflects our high standards with priority given to exceeding clients’ expectations. Despite an increasingly complex business environment, we remain steadfast in our commitment to continue our founders’ spirit of excellence and integrity.’

Leading legal directories have consistently ranked the Firm in the top tier referencing it as ‘one with an astute legal view of the local environment (IFLR1000)’ with its attorneys being described as the ‘authority figures on the matters they work on (Chambers Global)’ and ‘strong advocates of their client’s business (Legal 500 Caribbean)’. The modern approach of the updated brand identity is meant to embody strength and innovation.

‘It is imperative that we embrace the future’, stated Vivienne M. Gouthro, partner and the Co-chair of the Firm’s marketing committee. ‘With a focus on innovation, our new logo represents our dedication to remaining on the cutting edge of legal and business technologies.’

In conjunction with the new logo, Higgs & Johnson is also introducing its updated corporate philosophy – ‘Excellence. Service. Innovation.’ The Firm stands on these three pillars thereby facilitating measurable value for clients in helping them achieve their business and personal goals.

The reinvention of the logo symbolizes the ever-evolving spirit of Higgs & Johnson and its commitment to honesty, transparency, excellence and professionalism. The Firm will continue striving to exceed the expectations of every client by adding value, increasing the depth of expertise at all levels of the Firm and expanding its reach.

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