Higgs & Johnson has a distinguished history of providing top-tier legal services both domestically and internationally. The Firm’s enduring success is a testament to the exceptional contributions of its attorneys, past and present, who have consistently distinguished themselves within the legal profession. FOCUS is delighted to offer readers an exclusive glimpse into the personalities that have shaped the Firm’s traditions and culture. Through candid interviews, we aim to spotlight the lives, characters, and experiences of Higgs & Johnson’s influential attorneys. We trust you will find their contributions a valuable reflection of Higgs & Johnson’s commitment to delivering Trusted Legal Advice and Outstanding Services.
This issue features Sterling H. Cooke, the newly appointed Managing Partner of the Firm.
What is a brief history of events leading up to your assuming the role of Managing Partner of Higgs & Johnson.
With 35 years of legal experience, my journey began as a student at the Firm, before officially joining as an attorney in 1990, under the tutelage and mentorship of the late Honourable Sir Geoffrey Adams Dinwiddie Johnstone, the Senior Partner at the time. I initially worked on the Trust and Banking team while also gaining extensive experience in real estate, commercial, and maritime law, which later became and remain my primary practice areas. I then served as Chair of the Real Estate and Development team. At the beginning of this year, I had the distinct honour of assuming the role of Managing Partner. My philosophy is simple: serve our clients with excellence, a word that I so strongly believe in, that it is likely to be repeated in this interview; empower and respect our greatest asset, our staff; mentor the next generation of leaders within our Firm, and uphold Higgs & Johnson’s legacy as a leader in the legal industry.
As a successful former tennis player, how did your tennis training and skills influence your leadership style?
Tennis taught me that success does not happen by chance. It is the result of dedication, preparation, persistence, and a relentless work ethic. This mindset has influenced my legal career and leadership approach. Tennis is a demanding sport that taught me to be mentally tough and resilient under pressure. These qualities have been invaluable in my legal career and leadership role, enabling me to stay calm under pressure, weigh options, and make sound decisions in challenging situations. Doubles play in tennis required teamwork and collaboration. Success came from understanding your partner’s strengths and working toward a common goal. Similarly, as a leader at Higgs & Johnson, I promote a culture of collaboration, where our collective expertise drives the best outcomes for our clients and the Firm. Finally, as in tennis, as a leader, I strive to lead by example, modeling the values and behaviors I expect from my colleagues, including upholding professional standards and maintaining a commitment to excellence in everything I do.
What qualities do you value most among partners and other senior attorneys?
I value commitment to the Firm’s vision and success, prioritizing collective success over individual accolades. Excellence in legal practice is non-negotiable, focusing on delivering the highest quality services and staying ahead of legal developments. Integrity and ethical leadership are important, with senior attorneys serving as role models. Strong leadership and mentorship are essential for the Firm’s future, with senior attorneys empowering junior attorneys. A client-centric approach, business acumen, collaboration and teamwork, adaptation and innovation, and loyalty and long-term commitment are also qualities which I value, and that are vital to the Firm’s growth, sustainability and success.
What do you think differentiates Higgs & Johnson from its main competitors in the legal industry?
Higgs & Johnson is distinguished by the extensive expertise of our attorneys, providing strategic, highly specialized, and personalized legal solutions across a broad range of practice areas. We also stand out for our client-centric philosophy, commitment to excellence in all we do, high ethical standards, strategic investment in technology and innovation, and collaborative team-oriented culture. Finally, our track record speaks for itself. We have successfully handled some of the most sophisticated and high-profile legal matters in The Bahamas, earning us a reputation for delivering outstanding service and results.
How will you ensure the firm remains adaptable in an evolving legal and technological landscape?
We will remain adaptable by (i) our commitment to continuous learning and professional development, to ensure our attorneys remain at the forefront of legal and technological advancements; (ii) investing in technology and innovation, including AI-driven legal research tools, to enhance efficiency and client service; (iii) continued focus on recruiting and retaining top talent, and cultivating a work environment that encourages creativity and professional growth; (iv) prioritizing data security, recognizing the importance of cybersecurity and data protection; (v) monitoring industry trends and regulatory developments, ensuring we remain competitive and proactive in advising our clients; (vi) encouraging cross-collaboration among practice groups, allowing attorneys with diverse expertise to work together to develop solutions for our clients, and finally (vii) embracing flexible work models, where appropriate.
How do you ensure H&J lives up to its slogan – “Trusted legal advice, Outstanding service”?
Firstly, by dedicating ourselves to delivering excellent service, which means upholding the highest standards in all our endeavors, continually striving to exceed client expectations, and thereby cementing our reputation as a leading law firm in The Bahamas. Second, by continuing to adopt a client-centric approach, always prioritizing our client’s needs to enable us to provide tailored legal solutions that align with their specific goals and challenges. Third, by maintaining an unshakable moral foundation, reinforcing trust and our reputation for honesty and integrity. Additionally, Higgs & Johnson can consistently live up to its slogan by recognizing the transformative power of technology, committing ourselves to continuous improvement, and prioritizing a collaborative culture.
What role does corporate social responsibility play in the firm’s identity?
Corporate social responsibility is integral to our Firm’s identity; it’s part of who we are. I am reminded of the words of Oprah Winfrey: “To move forward, you have to give back.” We actively support, financially and otherwise, local charities, community organizations, and environmental initiatives and provide pro bono legal services, including legal aid to those in need. Our commitment to corporate social responsibility also strengthens our client relationships, enhancing our reputation as a responsible and ethical business. We also appreciate that corporate social responsibility plays a significant role in attracting and retaining top talent who are passionate about making a difference and want to work for a firm that shares their values. I believe that we all have a responsibility, corporately and individually, to contribute to a better future, and I am proud that our Firm is committed to doing its part.
What advice would you give to young lawyers aspiring to leadership roles?
I would advise them to: (i) Commit to excellence in your work; leadership begins with competence, and when you consistently deliver outstanding results, people will naturally look to you as a leader; (ii) Develop strong communication skills; (iii) Seek out mentorship; find experienced attorneys who can guide you; (iv) Take initiative and be proactive; go beyond your job description; and (v) Build strong relationships and attend networking events; this can open doors to new opportunities. I would also advise them to (vi) demonstrate integrity and professionalism; maintain a firm ethical anchor, and always do what is right; (vii) be a team player; (viii) develop business acumen; and (ix) be patient, yet persistent. Leadership, I’ve learned, is a journey, not an overnight achievement.
What trends will shape the legal industry in the next decade?
Technology is revolutionizing legal practice, with AI enhancing efficiency in legal research, contract analysis, predictive analytics, and automated document review. Firms that effectively integrate technology will gain a competitive edge. As legal issues grow more complex, the demand for specialized expertise will rise. Attorneys with expertise in niche areas will be increasingly sought after. With the rise of cyber threats and data breaches, law firms must prioritize cybersecurity to protect sensitive client information, and legal expertise in cybersecurity and data protection will be in high demand as businesses navigate regulatory complexities. Clients are becoming more cost-conscious and demanding greater transparency in legal fees, and law firms will need to adapt by offering flexible pricing structures and demonstrating clear value in their legal counsel. As a result of the increased shift to remote and hybrid work models, law firms must find ways to maintain firm culture, collaboration, and mentorship while providing flexibility. Finally, recruiting and retaining top legal talent will remain a significant challenge. While competitive compensation remains important, law firms must offer a holistic value proposition, including work-life balance, professional development opportunities, and a supportive work culture.
What legacy do you hope to leave as managing partner of Higgs & Johnson?
My vision is to leave behind a firm that is not only stronger and more successful but also well-positioned for long-term growth and sustainability. I hope my legacy is defined by (i) excellence: ensuring Higgs & Johnson remains a benchmark for legal excellence, upholding the high professional standards, attracting top talent, and reinforcing client confidence; (ii) a client-centric culture: built on responsiveness, strategic thinking, and personalized service, positioning the Firm as long-term partners dedicated to helping clients achieve their goals; (iii) a strong reputation: by delivering exceptional legal services, maintaining ethical integrity, and upholding our core values; (iv) a positive firm culture: creating an environment where all attorneys and staff feel valued, respected, empowered, and inspired to contribute fully; and (v) mentorship and succession: investing in the next generation of legal professionals, providing mentorship, resources, and opportunities for growth, securing the Firm’s long-term success.
Closing Remarks
As we look to the future, I am excited about the possibilities that lie ahead. It is an honour to play my part in guiding this Firm into the future, and I am confident that, in partnership with our Partners and our dedicated team, we will elevate Higgs & Johnson to new heights.
